Proper Pages

Case study · Chriselle Louise Nisbet · ADHD & Wellbeing Coach · theunrushedmind.com

The Unrushed Mind.

From Wix to hand-coded in three working days.

The brief.

Chriselle was renting a Wix site: slow on mobile, expensive every year, and indistinguishable from every other template-built coaching site. What's worse, the previous web designer left the job unfinished. She needed out — but not into another template. She wanted a site that felt like her brand: calm, warm, unhurried. And she needed it before her next workshop.

Three days.

Day 1 — the knowledge transfer.

I read everything she had; we talked; I wrote the copy. Three moods sketched for how “unrushed” could look on screen — she chose in ten minutes.

Day 2 — the build.

Seven pages of hand-coded HTML. Self-hosted fonts, a palette drawn from her own brand colours. No page-builder, no template, no bloat.

Day 3 — migration and launch.

GoDaddy-hosted domain moved away from Wix and pointed at Cloudflare. Google Workspace email preserved — MX, SPF and DMARC replicated record-for-record. Every old Wix URL 301-mapped. Zero downtime; her inbox never noticed.

Before and after.

The verified record — no invented metrics, no “conversions up 400%”.
Before (Wix)After (hand-coded)
PlatformWix, annual subscriptionStatic HTML, owned outright
Code size~2–5 MB of platform weight24 KB of hand-written CSS/JS
Hosting~£150–£200/yr£0/month, Cloudflare Pages
Load timeSlow on mobileUnder 1 second on 4G
FontsGoogle Fonts (GDPR grey area)Self-hosted WOFF2
OwnershipRented platformPlain files in a Git repository

Measured, not marketing: view-source is welcome — on her site and on this one.

Open it on your phone.

Seriously — theunrushedmind.com, on 4G. Notice the load time and the beautifully changing background colours. Notice what isn’t there: no pop-ups, no cookie wall. That’s what hand-coded feels like in the real world. This is the Phase 1 of the site, soon more elements will be added.

Want a site like this?

Builds like this start at £2,800. 50% to book the slot, 50% on launch. Typically three to four weeks from first call to launch, often sooner.